Are you looking for a way to enhance your makeup artistry? If you are wanting to pursue a line in cosmetology or want to break into the industry, then you will need to attend a makeup education. A makeup education by expert uddannelse will teach you how to apply makeup and enhance your skin. It is also a very important part of cosmetology school as you will learn the basic techniques used by professional makeup artists. Basic makeup education consists of three photoshoots, two days of classwork, and one day of fieldwork. This will be the first step towards pursuing a degree in cosmetology, weddings, retail, sales, consulting, makeup application at salons, etc. This makeup education program will provide you with the practical skills necessary to become a professional makeup artist. The program will also enhance your facial styling knowledge as well as teaching you the best makeup application techniques. Depending on the program chosen, you can choose between programs offered in cosmetology colleges and specialties such as skin care, nail care, makeup artistry, and cosmetic dentistry. There are many reasons why people become professional makeup artists. Cosmetics artists work with lipsticks and eyeliners, as well as gels, mousse, blushes, and eye shadows. They apply makeup to clothing and people for special events. Some become celebrity makeup artists, making their faces and bodies famous. A full makeup education can take one year to complete. There are many cosmetology schools that offer this course. They will provide you with everything you need to know about face painting, applying makeup, cleansing, setting, posing, hairstyling, eye makeup, and makeup continued education. They will teach you everything you need to know about makeup application as well as grooming services. The great thing about these makeup courses is they are flexible and can fit around your schedule. You can take this course at your own convenience, so you don’t have to stop your job or family obligations just to go back to school. You can complete these courses on your own schedule from the comfort of your own home. These courses give you everything you need to be a great makeup artist. You will learn many new skills as well as keeping up your existing skill. Many people start out by getting a basic make-up artistry course in high school. This is the perfect opportunity to get the exposure you need to enter the professional world of make-up. These makeup courses are offered online for anyone interested. If you love makeup and you want to express yourself creatively, then this is an ideal choice for you. Find out more about the makeup courses available and get started on the path to a successful career as a make-up artist today!
An accountancy firm is a company that takes care of business affairs by providing services to individuals or corporations. There are various kinds of accountants who perform various services and are specialized in particular areas of accountancy. One type of accountancy firm is the management accountancy firm, which has an accountant as its representative, a bookkeeper, and a financial secretary. The accountanting firm offers investment advice and helps organizations in the formation of sound financial strategies. Other kinds of accountancy firm to perform specific tasks related to certain accounts, such as public sector accounting, corporate accounting, forensic accounting, and internal auditing. A qualified accountant should have several years of experience in his chosen profession and must have cleared the CPA exam. The candidate applying for the position of accountancy firm should have completed a bachelor’s degree or a master’s degree from an accredited institution that offers accountancy courses. This is one of the important requirements for taking up the job of an accountant. A candidate must also have passed the test formulated by the Accountancy Bodies and should be familiar with the standard accounting practices. The accountant’s salary depends on a variety of factors such as the size of the company and its financial situation, number of employees, location of the office, and the size of the accountant staff. It is important for the accountancy firm to maintain a competitive edge over other firms. For instance, it needs to have knowledgeable staff in case of problems with auditing and accounting. It should also keep itself abreast of technological and financial developments. A successful accountancy firm will be able to cope with any changes made in accounting practices.
When you’re ready to get the best ecommerce SEO services possible for your online business, there are many factors that you’ll want to take into consideration. These factors include your budget, your goals and what your company stands to gain from SEO services. Many people make the mistake of assuming that they can just go out and choose a company without doing any research or asking any questions. While it’s certainly easy to do that when you’re shopping for the best SEO services possible, it’s a much better idea to arm yourself with as much information as possible before you start shopping around. For shopping Click Here. One of the things you might want to consider when looking for the best ecommerce seo services is whether or not they specialize in search engine optimization. While this is not always a good thing, it can certainly help some companies get a leg up on their competitors when it comes to getting the best possible results. But in order to make sure you’re getting the best SEO services possible, you’ll also want to make sure you know what to look for when choosing a company to work with. There are a number of things you should look for to make sure you choose the best SEO services possible. Before you even begin looking for the best ecommerce seo services, you’ll want to ask yourself if you have a well established ecommerce website. If you’re just starting off with no web presence at all, it may be best to go with an SEO specialist that specializes in helping small businesses get the exposure and success they need. They’ll have a great deal of knowledge about making ecommerce websites optimized so that search engines like Google will list them accordingly. Even if you don’t have a web presence, having a well optimized site that’s listed high on search engines will give you a leg up when it comes to finding customers and helping them find you as well. Even if you already have a presence on the web, the best ecommerce services are going to help you optimize your website for the search engines. An optimization specialist can take an ordinary website that you have running online and turn it into a hugely popular online store. You don’t even have to have a lot of content on your site, just make sure you do plenty of keyword research and incorporate those keywords into your content. This is known as SEO, and this is what professionals have to offer. Not only will an optimization specialist help you build a presence on the web, but they can also help you get ranked highly in the search engines. Organic traffic is free and easy to achieve. When someone searches for something on the internet, they aren’t going to necessarily be looking for exactly the same thing you’re offering. In fact, most times they won’t even be searching for your exact keywords, they’ll just type in a different keyword or a phrase that’s similar to yours in the search engine. If you’re ready to expand your brand image, learn more about the best ecommerce SEO services available and optimize your website for the search engines. There are many different optimization packages available, from PPC to SEO to social media to paid promotions. You should always ask some very specific questions when selecting the best SEO company for your shopify store. Ask them about their track record, how they will generate organic traffic and their level of expertise.
Kitchen services that are made in the United States of America, are really good enough to meet your demands and requirements if you are looking for some of the best and efficient kitchen designs. If you want to have a dream kitchen in the near future, then you can also contact various companies or designers that are capable of providing you the best kitchen designs in the United States of America. Some of the most famous Kitchen Fitters in Cheltenham and renowned companies are capable of offering you the kitchen designs and kitchen services which you require at a very affordable rate. You can also make use of various kitchen plans and kitchen designs which are available in the market so as to make your life much easier. Apart from kitchen designs, you can also look forward to other kitchen fitting services from these companies and designers which are capable of making your dream kitchen a reality. The kitchen fittings such as stove, refrigerator, sink, microwave oven etc can all be fitted by these companies or designers in the United States of America and all this can be done at a very reasonable rate. As far as kitchen equipments are concerned, they offer different ranges of kitchen equipment. You can select one from the various ranges that are offered by these companies or designers. You can also look forward to various kitchen solutions which can include kitchen designing as well as kitchen fitting, which is necessary for you if you want to have a perfect and dream shaped kitchen. You can visit some of the websites online that can provide you with lots of useful information about kitchen services and kitchen designs so as to help you make your dream kitchen become a reality. You can check out various products and ranges, which are available for kitchen designing as well as kitchen fitting. In case, if you want to have kitchen installations, then you can choose a company or designer that offers customized kitchen solutions according to your needs and preferences so as to provide you the most excellent kitchen designs and kitchen installations.
In some product groups, stationary retail remains the preferred shopping channel. 34 percent of Germans actually prefer to shop in the store. 34 percent of Germans prefer to shop in stationary stores. In other European countries the value is even significantly higher. In Great Britain and Sweden, 51 and 50 percent, respectively, of consumers prefer shopping in stores. This was the result of a survey by the logistics service provider Centiro and JDA Software, a software provider for retail solutions. However, this is mainly a question of age. Less than a quarter of 18- to 34-year-olds prefer shopping in the store. In the age group 55 and over, however, it is more than 60 percent. There are also major differences that depend on the product group. When it comes to buying electronics, household items and clothing, shoppers prefer online trading. Despite efforts by Amazon and various supermarket chains, the enthusiasm of consumers for online grocery shopping is currently still limited. Especially since the majority of shoppers still find out about groceries in stores and not on the Internet. E-commerce: data collection frenzy disturbs 80 percent of German shoppers In no other of the ten countries in which the survey was carried out do shoppers worry about their personal data as much as in Germany. 80 percent said that they are concerned about what happens to the data on their shopping behavior. Even if it gives them better service. Here it is mainly the younger consumers who are worried about possible misuse of their data. Shoppers over 55 years of age are much less worried in this regard – but they also shop significantly less often on the Internet. In this country there seems to be a lot of trouble when shipping goods. 73 percent of Germans stated that they had had problems with the delivery of goods ordered online within the last twelve months. 35 percent complained about late deliveries. This is probably why many German shoppers make sure that online retailers offer tracking of a parcel. Almost 90 percent of respondents from Germany stated that package tracking has an influence on their purchase decision. Only in France and Italy is this value even higher.
More than 1,200 of the most visited English language shopping websites manipulate customers. Partly with illegal “dark patterns”, as a study published on Tuesday found out. When sales fail completely, potential customers drop out in large numbers and leave carts filled with carts, e-commerce companies are puzzled. Was it because of the competitor’s lower price? The color of the buttons? The product photos or the font size? The solution to the conversion puzzle can usually only be found with hard analysis work or with expensive tools. There are simply too many conversion levers. The manipulative dark patterns In addition to the obvious conversion screws such as pricing policy, design or range optimization, voucher codes and product bundles and seductive dark patterns are in the e-commerce toolbox. They are supposed to encourage potential customers to make more and or more expensive purchases through manipulation that is not always legal. A study by Princeton University and the University of Chicago published on Tuesday shows which of these methods e-commerce companies use and how they use them to fool customers into higher conversion rates. 11,000 online shops in the analysis In the study ” Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites “, seven scientists from Princeton University and the University of Chicago examined the 11,000 most visited English-language shopping websites every month, according to Amazon subsidiary Alexa.com . For this purpose, the scientists programmed a crawler that calls up the shops and completes all steps to purchase. The crawler identified interfaces and saved them together with interactions for subsequent analysis. The result of the analysis: 1,267 of the 11,000 shops analyzed rely on dark patterns. The more popular an online shop, the more likely it is to rely on manipulative methods for more sales and higher value shopping carts. In 183 of the 11,000 shops, the scientists found 243 deceptive methods that are illegal in at least parts of the world. According to the study, the shops examined would use 15 methods that could be divided into seven categories. You have probably already come across some of them while shopping online, but also in stationary retail. The 7 manipulative methods Category 1: Sneaking When it comes to sneaking, seven of the 11,000 e-commerce companies analyzed misrepresent and distort user actions. They cheer products on their customers without prior consent by having their systems secretly put the products in their shopping carts. This also includes delayed notification of additional costs or hidden subscriptions. Category 2: Urgency With methods in the Urgency category, 361 of the 11,000 shops analyzed believe that their customers are of urgency. For example, they set deadlines within which customers have to purchase the desired items in order to receive special prices. Category 3: Misdirection Using misdirection methods, customers are asked in an up- and cross-sell manner whether they want to buy a rim cleaner for their favorite rims for an extra charge. The crux of the matter: The button for confirming, for example, has a red background, while the button for rejecting it is colorless. 164 of the online shops analyzed by the universities use these practices. Category 4: Social Proof Social proof is a popular method in e-commerce that aims to increase the likelihood of purchase through product reviews and testimonials. In 264 of the 11,000 shops analyzed, however, it is unclear where the reviews come from and whether they were created organically or are simply fake. Category 5: Scarcity Using the methods of the Scarcity category, 581 of the shops claim to their potential customers that there are only a small number of items in stock and that they should strike quickly. Pretending to be in high demand also falls under this method. Category 6: Obstruction The obstruction methods are user friendly and user unfriendly at the same time. For example, subscribing to a newsletter is child’s play – unsubscribing through numerous and complicated steps is all the more difficult. 31 of the 11,000 shops use these methods to hinder their customers. Category 7: Forced Action Forced actions are similar to obstruction methods in the opposite way. In order for customers to be able to complete purchases, for example, they first have to subscribe to the newsletter, like the shops’ Facebook page or enter a lot of data, some of which is not required. Applied from six of the 11,000 pages. The real number of manipulative shops is far higher The real number of online shops that use these manipulative, deceptive, but also fraudulent methods is likely to be far higher. After all, in their study, the scientists “only” analyzed the 11,000 most visited shops. The scientists did not mention names in their study. However, if you look at the Shopping category in the Alexa Top Sites service , from which the scientists obtained their data via the API, you will find some well-known names there. Among other things, Amazon itself. Manipulating shops are not lone criminals In their analysis, the researchers from the two American universities also found that the manipulating online shops are not isolated perpetrators. Many of the shops use tools and services from third parties. They were able to identify 22 such third-party tools. Not all of the tools and services are illegal in nature. The agency Beeketing is represented most frequently, with a customer base of more than 400,000 companies according to their own statements. The company from San Francisco offers tools, among other things to increase the conversion, the traffic from social networks, to enlarge the community or just one to “increase the urgency in order to maximize the conversions”. Other third-party providers involved include Dynamic Yield, Yieldify, Fomo, Fresh Relevance, Insider and Bizzy. Dark patterns cannot only be found in e-commerce The manipulative dark pattern patterns have been known for several years and are not exclusively found in e-commerce. Smartphone and tablet apps, for example, show users advertisements that can be accessed and paid for. A popular case at the time was Apple’s iOS 6 operating system. The integrated ad tracking should allow users more targeted advertising. The button to switch off tracking was hidden in the general settings under General and then under Info. So not in the general settings, but hidden where technical information such as the serial number of the iPhone or the utilization of the memory was available. At first glance, the tracking was automatically deactivated there, had Apple not used the double negative and deceived the user in this way.
A lot of sales can be made on the big shopping event days. And that worldwide. Black Friday leads the way here. But there are a number of other lucrative events. For e-commerce retailers, events, and shopping events in particular, are very lucky. Mother’s Day and Valentine’s Day are likely to have been the role models for major shopping events such as Black Friday, Cyber Monday or Singels Day. Because all events have one thing in common: They ensure a huge increase in sales in retail. China beats the United States in the sales battle: Alibaba had a turnover of ten billion US dollars on Saturday (November 11) within an hour. The trading giant from China turned over $ 25.3 billion in just 24 hours. The Chinese Singles Day is ahead of the American Black Friday at number one of the top-selling shopping events in the world. The shopping community Pepper.com has determined which other top shopping events are worldwide. Singles Day – China Next date: November 11, 2018 First time on: November 11, 1993 Sales in 2017: 38.12 billion euros Singles Day took place for the 25th time last Saturday, November 11th – and set a new sales record in time for the anniversary: Within 24 hours, the Chinese market leader Alibaba.com alone made $ 25.3 billion, or 21 , 72 billion euros to. The online retailer JD.com brought in a further 19.1 billion euros. With a total turnover of 38.12 billion euros, Singles Day ranks first among the top-selling shopping events in the world. Black Friday and Cyber Monday – USA Next date: November 24 (Black Friday) or November 27, 2017 For the first time on: November 24, 1961 or December 1, 2003 Sales in 2016: 37.29 billion euros The USA is the motherland of consumption and for many years it was almost logically the home of the world’s top-selling shopping event: Black Friday and Cyber Monday have regularly washed billions into retailers’ coffers since 1961 and 2003, respectively. At first glance, 2016 was no exception here: According to an Adobe study, American consumers spent 37.29 billion euros in the four days from Black Friday to Cyber Monday last year. Black Friday and Cyber Monday – UK Next date: November 24 (Black Friday) or November 27, 2017 First time on: November 28, 2003 or November 30, 2009 Sales in 2016: 7.33 billion euros British consumers spent 7.33 billion euros, 12.2 percent more than in 2015, in the period from Black Friday to Cyber Monday in 2016. In the ranking of the shopping events with the highest turnover, the British versions of Black Friday and Cyber Monday come in third. Similar to the US, British consumers are traditionally drawn to the shopping areas of their city on Black Friday while they go online for bargain hunting on Cyber Monday. El Buen Fin – Mexico Next date: November 17-20, 2017 First time on: November 18-21, 2011 Sales in 2016: 4.73 billion euros (estimated) “El Buen Fin” (“The Good End”) is the name of the largest shopping event in Mexico and the fourth largest in the world. In one point it differs from all other events: “El Buen Fin” is organized centrally – not by the economy, but by the state. In order to stimulate local trade, the tax authorities are giving away 150,000 cash prizes with a total value of 500 million pesos (26.05 million euros). Anyone who buys between $ 13 and $ 540 with their credit card during “El Buen Fins” can have hope. Last year, the 127.5 million Mexicans spent around 4.73 billion euros. Much to the chagrin of consumer advocates: They criticize the fact that many Mexicans get into debt in the hope of winning the lottery. Dubai Shopping Festival – Dubai Next date: December 26, 2017 to January 28, 2018 First time on: February 15 to March 16, 1996 Sales in 2015: 3.54 billion euros Since 1996, the Dubai Shopping Festival (DSF) has been the fifth largest shopping festival in the world. Over 56 million people from all over the world made a pilgrimage to the desert metropolis in the first twenty years and spent 60 billion euros there. The last edition, in the winter of 2016/2017, attracted a further four million visitors and 3.54 billion euros. Similar to the “El Buen Fin” in Mexico, consumers in Dubai can shop tax-free. Boxing Day – Australia Next date: December 26, 2017 First published on: December 26, 1931 (founding of the Commonwealth) Sales in 2016: 1.53 billion euros What El Buen Fin is to Mexican retailers, Boxing Day is to Australian retailers: a billion dollar business. Every year on the day after Christmas, hundreds of thousands of Australians flock to local stores and frequent online shops to exchange gifts and exchange vouchers. Retailers respond to the rush with special offers: in 2015 they turned over 1.39 billion euros, and in 2016 they even turned over 1.53 billion euros. The Australian Retailers Association recorded sales of more than two billion Australian dollars for the first time on Boxing Day. Black Friday – Brazil Next date: November 24, 2017 First time on: November 23, 2012 Sales in 2016: 1.53 billion euros Black Friday only celebrated its premiere in Brazil in 2012 and is already looking back on an – from a German perspective – impressive development: According to a Criteo study, Brazilian consumers spent a whopping 1.53 billion euros on Black Friday in 2016 – 465 percent more than in 2015. Brazil, the most populous country in South America with 208 million inhabitants, is now in seventh place in the ranking of the world’s largest shopping events. White Day – Japan Next date: March 14, 2018 First time on: March 14, 1977 Sales in 2017: 1.45 billion euros In Japan, the best-selling shopping day of the year is firmly in the hands of the confectionery industry. Similar to Germans, Japanese consumers also celebrate Valentine’s Day, albeit with one difference: in Japan, only women give presents to their partners on February 14th. The men return the favor a month later: on White Day they show their partner their love with white chocolate and also give presents to classmates, co-workers or colleagues. The following applies: The more important the person is to you, the more expensive the gift must be. According to estimates, the Japanese confectionery industry generates twenty percent of its annual turnover on White Day, which the Federal Ministry of Food and Agriculture puts at 7.23 billion euros for 2016. Diwali Festival – India Next date: October 6th (South India) or October 7, 2018 (North India) First on: unclear Sales in 2017: 1.29 billion euros Every year in October, the Diwali Festival (Festival of Lights) takes place in India – an important religious festival of the Hindu faith and at the same time a high point for trade: the approximately 1.06 billion Hindus celebrate the return of their god Lord Rama to his kingdom with fireworks and lights. Retailers such as the Indian market leader Flipkart and challenger Amazon.in are holding discount campaigns in the run-up to the festival that stimulate the Indians’ desire to buy. According to Redseer Consulting, they spent a total of 1.29 billion euros this year. This puts the Diwali Festival in ninth place among the top-selling shopping events in the world. Black Friday and Cyber Monday – Germany Next date: November 24th and November 27th, 2017 First time on: November 28, 2007 or November 30, 2009 Sales in 2016: 1.1 billion euros For the first time in 2016, German retailers cracked the sales threshold of one billion euros on Black Friday and Cyber Monday: According to estimates by the Center for Retail Research, consumers spent 1.1 billion euros in the four days from Black Friday to Cyber Monday – 19.1 percent more than in 2015. In an international comparison, however, the German versions of Black Friday and Cyber Monday rank only tenth among the world’s top-selling shopping events.
Hardly any other environment has changed so dramatically in recent years as e-commerce. But what happens next? These trends will determine our shopping in five years. A few years ago, online shopping was limited to items that could be easily shipped, such as books, CDs or consumer electronics. We now have everything imaginable delivered to our home – from cat litter to baby diapers, from fruit and vegetables to Christmas roasts (and even theTree * ). In fact, there is hardly an industry in e-commerce that digital change has not captured. But that is only the half truth. Because online and offline are increasingly going hand in hand for the benefit of the customer. There is no single trend in shopping, but rather a multitude of developments that complement each other – and that create a shopping experience that will be different from what we know today. Join us for a look into the not so distant future. 1. The boundaries between online and offline continue to blur – and advice remains important They still exist – the trench warfare between online retail and physical stores. The Lower Saxon Greens are demanding that online trading should also be shut down on Sundays, online mail-order companies complain about high return rates and shopkeepers that their shops are only being used as showrooms and that customers then order online for a little less money. The first dealers are introducing a consultation fee, which is then billed when purchasing. This is not wrong , for example , when it comes to topics that require a lot of advice, such as school satchels or carrying systems, and if it is reasonably justified and communicated, it will certainly meet with understanding from customers. On the other hand, retailers will increasingly discover online advice, especially for advice-intensive products that we would have said earlier that “you can’t buy something like that online”. Music dealer Thomann demonstrates how one exemplary manner Combine moving images, audio and printed content well *. Customers, on the other hand, have long since made their choice when it comes to online and offline: They do one thing without leaving the other. This is shown by the KPMG study “Trends in Retail 2025 ”, which predicts somewhat lower growth figures in online retail in the coming years, but definitely sees acceptance for new ordering and delivery options. What can be ordered on the Internet is also ordered on the Internet and bulky or advice-intensive goods continue to find their buyers, especially in city centers and on the green fields – with the necessary delivery services if necessary. What we will see in a few years is the almost natural combination of online and offline – at least for the retailers, who can proliferate with the pound of retail stores. Then the jacket is available in every size and every color and the customer can order the desired combination at home or in the branch on tablets. This not only lowers the costs for the dealers, but is also convenient for the customer because he does not have to drive into town a second time. 2. Groceries and everyday items are increasingly being bought online – this is where most of the growth is Amazon is conquering the grocery trade – and is once again becoming the pacemaker and determiner of an industry that (at least in Germany) has not been blessed with excessive margins in recent decades. It has not only been clear since the takeover of the US organic supermarket chain Whole Foods that the online giant is also exploring its possibilities in the food sector – Europe will follow in 2018 or 2019 at the latest. This is likely to be particularly worrying for providers such as Rewe or Allyouneed, who are active in the same business field and have tried to gain acceptance over the years. But the chances are growing for them too: Once the Germans have discovered buying groceries online for themselves, they will do so more often (like the British and Americans already today). And then at the latest there will be flat shipping rates such as in Great Britain. We will not only shop online or offline. Ordering food will become more popular in the near future: for large and heavy stock purchases on the one hand, but also for the spontaneous supply of fresh food of all kinds on the other hand, when guests have announced themselves or for other reasons you do not make your way to the nearest supermarket wants or can. The cake that needs to be distributed is big: According to GfK, German food retailing generated sales of EUR 176 billion last year and even if there is only a market potential for around eight to ten percent of that for online grocery sales by 2020 (these figures The management consultancy Oliver Wyman recently came up with a study ), a tenfold increase is still possible from today’s perspective. However, same-day delivery is increasingly becoming a necessary condition, even in rural areas. Because customers are less and less willing to wait for deliveries and want to find them at a certain point in time – this can also be a packing station or their own trunk. But there is one thing we will probably not experience, even if the first pilot tests in the USA suggest this: that we allow the parcel delivery service to access our apartment while we are not at home. 3. The other side of shopping: Customers rely on the shopping experience and the story behind the goods Everyday shopping is the compulsory program that we want to solve as smoothly and efficiently as possible, while enjoyable consumption and shopping touch the soul. While technical means should make it as easy as possible for us to procure everyday goods with the help of apps and assistants, other purchases should be linked to a real shopping experience. For 77 percent of Germans, these real experiences become all the more important the more shopping is done through digital channels (QVC-Zukunftsstudie * ) – simply because purchases online are less and less different in terms of their experience. In this regard, the retailer in the city clearly has the better cards from home. Bridal fashion stores, smaller fashion boutiques or even car dealerships have been leading the way for years: the customer wants to perceive the purchase and information about products as an experience. As one he shares on social media these days, telling family and friends about. In this respect, a shopping experience that retailers offers is more than just satisfying this one customer; the customer regularly becomes an ambassador and influencer of his environment. Nevertheless, in the future we will drive less and less into the city or into the industrial area, get annoyed about parking fees and traffic jams, but rather order quickly online instead. The crowd-butchering service Kaufnekuh.de demonstrates that storytelling also works in this environment . Here the customer learns the story of “his” animal and has, at least in theory, a similarly close relationship to the farmer in the neighboring village. It will be these stories that will become more important in the years to come – be it from the winemaker, from whom you used to get your wine directly, or from individual foods. We will also see a shift towards large, opulent flagship stores in which brands are literally celebrated – this is also a countermovement to the advancing online trade. In other respects, online retailers also have good prerequisites: Not only can they play the keyboard of social media without a media break, they also know the history of all customers better than any specialist retailer. It usually remembers some regular customers and their preferences, but not as comprehensive as a modern CRM tool can. Recommendations are really accurate if the company not only evaluates the online data as before, but also tracks the customer’s preferences offline. With the customer card, Ikea shows quite well how big data can work with an offline focus (even if the company is only gradually learning the lessons of cross-channel marketing) . 4. Dynamic and individual pricing: Retailers rely on the shopping preferences of their customers Dynamic pricing is already known from online trading, even if many retailers are still cautious, at least on the outside: a product often changes its price several times a day, depending on the supply of the competition and demand from the customers. Companies rely on algorithms that constantly scrutinize price search engines and competitors for their prices. Already today, more than three quarters of all page impressions received by the major online retailers result from bots that get an idea of the current price of a product. But it is no longer a phenomenon that is restricted to online trading. More and more chains are using price displays on the shelves that can be centrally adjusted within seconds – above all, as the retailers state, to reliably display special offers, but also to adjust prices to the current framework conditions. Another variant of these price fluctuations is individual pricing – so far only found in e-commerce and not yet reliably proven in studies. A customer who has already ordered high-priced goods at the regular price with his iPhone in the past can be given different prices than a buyer who has always ordered reduced goods – and is more likely to be recognized as a bargain hunter due to his buying behavior. In addition to the consumer behavior and place of residence of the customer, the time of day and weather or the date in the course of the month are included in the calculation of the algorithms, i.e. information on how much money the customer currently has in the account. Many customers are still evidently reluctant to use such practices: 91 percent were against it in a survey by the North Rhine-Westphalian Ministry of Consumption, and such practices are currently still an immense expense for retailers. However, providers will not be so clumsy as to impose higher costs on customers, but rather make special offers to selected users. These will not only be customers who already have a long purchase history, but above all those who the retailer defines as an early adopter, influencer or social media enthusiast. 5. Assistance systems, self-checkouts and sales robots: The retail sector increasingly needs fewer, but definitely different staff More and more often we will also meet salespeople and cashiers in the stationary trade in the form of robots and machines. The sales robots from Media Markt and Saturn, which are already being used on a trial basis in a branch in Ingolstadt, show that this doesn’t have to be damage. The roughly one meter tall devices greet customers, guide them to the product they are looking for, explain the most important functions and, if things get too complicated, call in a human salesperson. The first experiences are positive, and in theQVC-Zukunftsstudie * , 23 percent of those questioned said that they could well imagine using advice from avatars or robots. Assistance systems based on touchscreen will soon also be a matter of course for many customers – after all, literally every child now uses tablets and smartphones. This is a problem for unskilled workers, but not for specialist salespeople – their expertise is in demand wherever detailed knowledge and serious advice are required. And in many cases the tablet becomes a loyal companion for the sales force. Because the customer can quickly convey to the customer which variants of a product are still available, what the availability looks like, or order the product that is not in stock to the customer right away. At the same time, the sales assistant is increasingly coming into our living room – or is already there in the form ofEcho Dot * , Google Home Mini and other intelligent speakers. If so requested, they will remind us that we wanted to order a present for the mother-in-law because her birthday is coming up next week. In the near future, we will see completely cashier-free shops or at least self-service checkouts in areas where things have to go quickly, for example at train stations and other traffic hubs – and no longer just simple vending machines as in the past. Not only the Japanese retail chains Lawson or Real in Germany are working on intelligent cash register systems that automatically scan, recognize and collect the goods when the shopping cart is placed in the detection zone. Amazon goes one step further and could soon start completely cash-free Amazon Go shops in Germany as well .
Google Shopping is splitting off from the group and will in future also be offering advertising spaces. Is that a positive or a negative development? An analysis by t3n editor Jochen G. Fuchs. Google is said to have abused its dominant position as a search engine in order to cross-finance its own price search engine, Google Shopping. Therefore, in addition to a billion dollar fine, the US company was also given access to the competition . Now the Google Shopping service is being outsourced and restructured into an independent company. In the future, the price search engine from Google will then compete on an equal footing with other price search engines for positions in the product advertising field of the search engine. A step forward or a step backward for retailers and competing price search engines? Google Shopping is restructuring due to a billion dollar fine from the EU After a long series of proposals to the EU Competition Commission, Google has initially averted further measures by the Commission with the last proposal. While Google initially suggested that the advertising field placed directly under the search mask should only be opened for third-party suppliers in the auction process – the new proposal apparently met the taste of the Commission. Google Shopping will be spun off as a separate company, and will offer around the same ad spaces as everyone else. Under the condition that the company finances itself from its own advertising income and is only allowed to bid for advertisements if the product placement is still profitable. This is to prevent the effect that is to be achieved by the outsourcing of the company from being thwarted by unprofitable and excessive bids in Google auctions. Otherwise the group could push up the bids of the competitors or simply restore the old status quo by constantly outbidding the competitors in the price war for ad space. How the new advertising field for product search engines should work In principle, the previous advertising field specifically for products remains, which is displayed either directly below the search mask or on the right-hand side next to the organic search results. In the future, the ten ad spaces there will no longer be exclusively occupied by Google, but can theoretically be booked by any company. Provided that the company is the highest bidder. The potential disadvantages of the new advertising field In principle, many price search engines would have wished that the organic search results, which also contain their own offers, were in some way equivalent to the Google Shopping ads. The EU Commission does not go that far, but Competition Commissioner Margrethe Verstagen told Bloomberg that the Commission will keep an eye on the development of the new Google advertising fields and the development of Google Shopping. “The compromise will be tested on the market, should complainants continue to be unhappy, and the new regulation does not work, then we will start an investigation,” said Verhagen to the US news channel. Some retailers and industry media, such as the Google Watchblog or the online retailer news from the Händlerbund, fear that this development will develop to the disadvantage of the market and to the disadvantage of the retailers. The Google Watchblog writes that Google is now in competition with online shops, financially strong companies could simply buy all ads and, above all, the user would lose an overview and variety. Even if the critics consider the possibility that all ads will simply be bought up as unlikely, the development is rated rather negatively. In the end, so fear the critical voices, the new advertising field only flushes more money into Google’s coffers. Advantage or disadvantage for dealers and the market? It is understandable that price search engines would like to see organic search results on an equal footing and would be detrimental to the market because of the poor feasibility. How so? Google would never do without prominently placing its product ads. If the EU Commission had asked for the organic search results to be put on an equal footing, a soft regulation would have been implemented that would have required constant individual checks. For example, it is difficult to answer the question of whether this or that product ranks worse because Google inconspicuously pushes a bestseller from its own offers. The Google search algorithm is a black box. As has already been done, the US company could use ranking factors as an argument. The search giant’s obfuscation tactics would be varied and difficult to document. The auction process, on the other hand, can be documented by means of a simple, imputed check. The commissions from Google Shopping are known, so it is possible to quickly calculate whether a Google auction bid was profitable or not using standard market comparison data. Price search engines that are permanently losing to Google could document this. Traders have so far had no choice. If you want to generate sales at Google, you have to use Google Shopping and Adwords campaigns in addition to organic traffic. So far, your own offers have always had to assert themselves against the competitor Google and its advertising field – or just be placed on Google Shopping. The retailer now has less competition from Google because his own offers or those of the price search engine of his choice appear for the first time alongside the Google shopping offers. Yes, so far the Google Shopping advertising field has always diverted attention from the organic search results, but that would not have changed because Google would definitely place ads there. Then just Adwords ads and no Google Shopping ads. The market and the Google Shopping competitors benefit from the fact that the prominent product placements under the search mask are now at least available to everyone. It’s surely nicer to wish back to the golden days when organic, free traffic made up the lion’s share of sales. The fact that it is no longer the case today is not just down to Google. It’s because of changed user behavior, Amazon as the number one product search engine and the fact that the point of sale is now shifting to all sorts of channels: especially social media channels, but also messengers and, in the future, voice assistants.
Whether Black Friday or Glamor Shopping Week – high discounts attract customers. But is your online shop even able to cope with the onslaught? With this guide, your online shop can withstand the stress test easy. Price and discount battles are not an invention of e-commerce. Black Friday was an important sales opportunity for retailers in the US even before online retailing made its breakthrough. In Germany, too, there was a fixed time for special offers with the winter and summer sales twice a year. The annual sales records reported by Amazon and Alibaba for their bargain days stimulate the imagination of many retailers. The fact that Alibaba reported 554,000 orders per second on Singles’ Day in China last year makes people sit up and take notice. As with the Super Bowl, global networking has contributed to the fact that interest in major shopping events such as Singles’ Day or Black Friday has increased enormously and is also noticeable in this country. Most retailers, however, would be satisfied with a fraction of the orders that Alibaba can handle in a second. More than just using the red pencil In order to achieve maximum sales on the bargain days, retailers and brand manufacturers have to do more than just lower the prices in the online shop. As the example from Alibaba impressively shows, additional customer flows can be managed quickly and to their satisfaction within a very short time. The warehouse does not only have to contain the corresponding quantity of goods. The orders must also be delivered to the customer and invoiced. This places special demands on your own processes and technology. A new e-book from ChannelAdvisor shows how retailers prepare for shopping events. The e-book reveals when it is best to start planning discount battles and what needs to be taken into account. The reader learns what he should pay attention to while preparing his technology and why he also has to deal with his internal processes in order to avoid customer frustration. Because whoever disappoints consumers during this critical time can hardly expect them to come back next time. The book gives tips on which special offers and discounts are promising. More and more retailers want to do good business during the shopping events. The competition for customers and their attention increases accordingly. The e-book also provides material on this topic and offers specific information on planning advertising campaigns and on promotions around the bargain days. Incidentally, a calendar with relevant dates in e-commerce can also help not to miss deadlines for these shopping days . Why traders should have a plan B. The free e-book offers a condensed guide to help you prepare for the year’s shopping events today. Because only those dealers are successful who manage to attract the attention of customers, win them over with attractive prices and convince them with perfect processes. A look at the book shows that there is not that much time left to start solidly with the preparatory work. The authors also reveal why it is necessary to come up with a plan B in order to be prepared for all eventualities. The e-book is aimed at all operators of an online shop, regardless of its size, and is also of interest to all retailers and brand manufacturers who sell via marketplaces.