Not just Black Friday: The world’s top-selling shopping events

A lot of sales can be made on the big shopping event days. And that worldwide. Black Friday leads the way here. But there are a number of other lucrative events.

For e-commerce retailers, events, and shopping events in particular, are very lucky. Mother’s Day and Valentine’s Day are likely to have been the role models for major shopping events such as Black Friday, Cyber ​​Monday or Singels Day. Because all events have one thing in common: They ensure a huge increase in sales in retail.

China beats the United States in the sales battle: Alibaba had a turnover of ten billion US dollars on Saturday (November 11) within an hour. The trading giant from China turned over $ 25.3 billion in just 24 hours. The Chinese Singles Day is ahead of the American Black Friday at number one of the top-selling shopping events in the world. The shopping community has determined which other top shopping events are worldwide.

  1. Singles Day – China

Next date: November 11, 2018

First time on: November 11, 1993

Sales in 2017: 38.12 billion euros

Singles Day took place for the 25th time last Saturday, November 11th – and set a new sales record in time for the anniversary: ​​Within 24 hours, the Chinese market leader alone made $ 25.3 billion, or 21 , 72 billion euros to. The online retailer brought in a further 19.1 billion euros. With a total turnover of 38.12 billion euros, Singles Day ranks first among the top-selling shopping events in the world.

  1. Black Friday and Cyber ​​Monday – USA

Next date: November 24 (Black Friday) or November 27, 2017

For the first time on: November 24, 1961 or December 1, 2003

Sales in 2016: 37.29 billion euros

The USA is the motherland of consumption and for many years it was almost logically the home of the world’s top-selling shopping event: Black Friday and Cyber ​​Monday have regularly washed billions into retailers’ coffers since 1961 and 2003, respectively. At first glance, 2016 was no exception here: According to an Adobe study, American consumers spent 37.29 billion euros in the four days from Black Friday to Cyber ​​Monday last year.


  1. Black Friday and Cyber ​​Monday – UK

Next date: November 24 (Black Friday) or November 27, 2017

First time on:        November 28, 2003 or November 30, 2009

Sales in 2016:    7.33 billion euros

British consumers spent 7.33 billion euros, 12.2 percent more than in 2015, in the period from Black Friday to Cyber ​​Monday in 2016. In the ranking of the shopping events with the highest turnover, the British versions of Black Friday and Cyber ​​Monday come in third. Similar to the US, British consumers are traditionally drawn to the shopping areas of their city on Black Friday while they go online for bargain hunting on Cyber ​​Monday.


  1. El Buen Fin – Mexico

Next date: November 17-20, 2017

First time on:       November 18-21, 2011

Sales in 2016:   4.73 billion euros (estimated)

“El Buen Fin” (“The Good End”) is the name of the largest shopping event in Mexico and the fourth largest in the world. In one point it differs from all other events: “El Buen Fin” is organized centrally – not by the economy, but by the state. In order to stimulate local trade, the tax authorities are giving away 150,000 cash prizes with a total value of 500 million pesos (26.05 million euros). Anyone who buys between $ 13 and $ 540 with their credit card during “El Buen Fins” can have hope. Last year, the 127.5 million Mexicans spent around 4.73 billion euros. Much to the chagrin of consumer advocates: They criticize the fact that many Mexicans get into debt in the hope of winning the lottery.

  1. Dubai Shopping Festival – Dubai

Next date: December 26, 2017 to January 28, 2018

First time on:       February 15 to March 16, 1996

Sales in 2015:   3.54 billion euros

Since 1996, the Dubai Shopping Festival (DSF) has been the fifth largest shopping festival in the world. Over 56 million people from all over the world made a pilgrimage to the desert metropolis in the first twenty years and spent 60 billion euros there. The last edition, in the winter of 2016/2017, attracted a further four million visitors and 3.54 billion euros. Similar to the “El Buen Fin” in Mexico, consumers in Dubai can shop tax-free.


  1. Boxing Day – Australia

Next date: December 26, 2017

First published on:       December 26, 1931 (founding of the Commonwealth)

Sales in 2016:   1.53 billion euros

What El Buen Fin is to Mexican retailers, Boxing Day is to Australian retailers: a billion dollar business. Every year on the day after Christmas, hundreds of thousands of Australians flock to local stores and frequent online shops to exchange gifts and exchange vouchers. Retailers respond to the rush with special offers: in 2015 they turned over 1.39 billion euros, and in 2016 they even turned over 1.53 billion euros. The Australian Retailers Association recorded sales of more than two billion Australian dollars for the first time on Boxing Day.


  1. Black Friday – Brazil

Next date: November 24, 2017

First time on:       November 23, 2012

Sales in 2016:   1.53 billion euros

Black Friday only celebrated its premiere in Brazil in 2012 and is already looking back on an – from a German perspective – impressive development: According to a Criteo study, Brazilian consumers spent a whopping 1.53 billion euros on Black Friday in 2016 – 465 percent more than in 2015. Brazil, the most populous country in South America with 208 million inhabitants, is now in seventh place in the ranking of the world’s largest shopping events.


  1. White Day – Japan

Next date: March 14, 2018

First time on:       March 14, 1977

Sales in 2017:   1.45 billion euros

In Japan, the best-selling shopping day of the year is firmly in the hands of the confectionery industry. Similar to Germans, Japanese consumers also celebrate Valentine’s Day, albeit with one difference: in Japan, only women give presents to their partners on February 14th. The men return the favor a month later: on White Day they show their partner their love with white chocolate and also give presents to classmates, co-workers or colleagues. The following applies: The more important the person is to you, the more expensive the gift must be. According to estimates, the Japanese confectionery industry generates twenty percent of its annual turnover on White Day, which the Federal Ministry of Food and Agriculture puts at 7.23 billion euros for 2016.


  1. Diwali Festival – India

Next date: October 6th (South India) or October 7, 2018 (North India)

First on:       unclear

Sales in 2017:   1.29 billion euros

Every year in October, the Diwali Festival (Festival of Lights) takes place in India – an important religious festival of the Hindu faith and at the same time a high point for trade: the approximately 1.06 billion Hindus celebrate the return of their god Lord Rama to his kingdom with fireworks and lights. Retailers such as the Indian market leader Flipkart and challenger are holding discount campaigns in the run-up to the festival that stimulate the Indians’ desire to buy. According to Redseer Consulting, they spent a total of 1.29 billion euros this year. This puts the Diwali Festival in ninth place among the top-selling shopping events in the world.


  1. Black Friday and Cyber ​​Monday – Germany

Next date: November 24th and November 27th, 2017

First time on: November 28, 2007 or November 30, 2009

Sales in 2016:   1.1 billion euros

For the first time in 2016, German retailers cracked the sales threshold of one billion euros on Black Friday and Cyber ​​Monday: According to estimates by the Center for Retail Research, consumers spent 1.1 billion euros in the four days from Black Friday to Cyber ​​Monday – 19.1 percent more than in 2015. In an international comparison, however, the German versions of Black Friday and Cyber ​​Monday rank only tenth among the world’s top-selling shopping events.

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